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NAA.org
NAA's new guide to mobile site development for newspapers. |
Recently the Newspaper Association of America (NAA) released its
development guide for mobile sites. This guide covers mobile content, revenue, and a few case studies.
Considering that the mobile landscape is still undiscovered country for many newspapers, NAA's guide is fairly comprehensive. The case studies focus on mobile sites for the New York Times, Tampa Bay Tribune, Cincinnati Enquirer, and Reuters.
It's not just about smartphones. I was pleased to see e-readers like the Amazon Kindle and the Sony Reader covered in NAA's research. These devices use a special electronic paper technology with very low power consumption (measuring battery life in days, not hours).
NAA also included some useful resource links at the end of the guide if you are planning mobile development for your site. This is a good place to start if you are exploring the mobile arena.
(Disclosure: I was interviewed for a couple sections of the guide in reference to the Houston Chronicle's mobile growth.)
