Romenesko

Romenesko Letters
If every section-front ad spot was sold every day of the year, how much revenue would that produce? What percentage of the overall newspaper income would that represent? Dave Doucette bets it's no more than a percent or two. "I find the ads-on-section-fronts discussion interesting on many levels, but to me this is less about money and more about giving the business side more control over editorial," he says.