Chicago Reader | Madison Capital Times
Some readers canceled subscriptions because of the new look. Art director
Rick Martin says The Onion hadn't gone through a redesign in over a decade. "Within that span of time, newspapers have really changed," he tells
Michael Miner. "What I basically did was take a massive comprehensive survey of what periodicals are doing around me, from the New York Times to small weekly newspapers. And so I would say the Onion is a shambling zombie cobbled together from the most important parts of what papers are doing. The whole key here is verisimilitude. We’re serving the jokes by playing it straight." ||
PLUS: Meet
Doyle Redland (left), the voice of Onion Radio News. (In real life, he's cartoonist
PS Mueller.)
