Romenesko

CBS Public Eye
Repurposing is more insidious than synergy because it has a legitimate aim, says Judy Muller -- to take news stories done by traditional news organizations and modify them to fit other formats, i.e., the Internet. "The problem with repurposing is that Internet journalism is the new Wild West, where a few outlaws think it's just fine to grab original material and post it as their own," says the former network news correspondent. "Where I come from, that's known as plagiarism. My journalism students at USC think so, too, especially after they got burned themselves."