Wall Street Journal
Philadelphia Newspapers publisher
Brian Tierney, who recently hired a chief marketing officer, is asked what newspapers have been doing wrong when it comes to selling themselves? "One of the things I've seen in the newspaper business is that we have a tendency to marinate in our own juices," he tells
Brian Steinberg. "The gene pool is pretty limited, and we don't go outside enough the way I did here." TIERNEY ON STAFFING: "I haven't met an advertiser out there who thinks ... that the secret to being better is to necessarily have a lot more people doing it."
