MarketWatch
Jon Lansner's
real estate blog is the Orange County Register's most popular blog, and business editor
Glenn Hall expects the new
Mortgage Insider blog to be No. 2. "If we can tap into the interests of our customers, there is still an opportunity for newspapers to have a big turnaround in the making," he says. "As an entrepreneur in the news business, I need to think that 'if we build it, they will come.' And when they come, we can sell it."