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Five newspaper giants in talks to start national ad network
Chicago Tribune
Michael Oneal reports Gannett, Tribune, Hearst, MediaNews and Cox Newspapers may band together to form a common ad sales force that could offer national advertisers "one-stop shopping" for ad space on big-market websites across the nation. The consortium, which would both overlap with and compete against another network set up last year by Yahoo, would capture seven of the top 10 US markets.
Posted at 8:18 AM
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