Romenesko

Editor & Publisher
Rupert Murdoch told a group that "we expect to make [wsj.com] free," but a Dow Jones exec says we shouldn't read too much into that. "It is jumping the gun, people are jumping to conclusions here very quickly," says Michael Rooney, chief revenue officer for Dow Jones' consumer media group. "Mr. Murdoch would like to have the largest, most robust site in business. Free is a way to look at that. But there is a lot of detail behind that. You have to work that out. You don't just flip the switch."