Romenesko

Journalism.org | NPR.org
During the height of the primary season, the dominant personal narratives in the media about Barack Obama and Hillary Clinton were almost identical in tone, and were both twice as positive as negative, according to a study by the Project for Excellence in Journalism and the Joan Shorenstein Center on Press, Politics and Public Policy. John McCain has had a harder time controlling his message, as 57% of the narratives studied about him were critical. || Related David Folkenflik report.