TellZell.com "One of the most revealing insights from recent research is how little excitement some people feel about their daily encounter with us," Chicago Tribune editor
Gerould Kern tells his staff. "Many of our regular readers regard us like the electric company or water utility." With editorial reinvention, "we will enlighten, provoke, surprise and entertain them. We want them to say, 'This is my Tribune and I can't get along without it.'"
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Chicago Trib, rival Valassis to combine offerings into a single mailing
