Crain's Chicago Business Contrary to a prototype leaked to E&P, the Chicago Tribune won't splash its "Trib" nickname atop the front page, reports
Ann Saphir. She's told that more recent prototypes show the paper using the full name in its traditional gothic font but with "Chicago" and "Tribune" stacked on top of one another, creating a box that can be moved depending on the page's design needs. The new look debuts Sept. 29.