Romenesko

Hollywood Reporter
"There are more local news stations that are incorporating brands into news in innovative, cutting-edge ways," says Aaron Gordon, president of an entertainment marketing firm. "The line, which has always been black and white in terms of what's news and what's commercials, is now being blurred." Gail Shiller reports KRON-TV in San Francisco and KMEX-TV in Los Angeles are among the stations that have integrated advertisers into their newscasts.