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Video news releases: They can be where TV news comes from
By Sam McManis
The Sacramento Bee
Published 10/27/2007

Excerpt:

Revealing where a news organization obtains facts and interviews is crucial to journalistic credibility, said Bob Steele, the Nelson Poynter Scholar for Journalism Values at the Poynter Institute, a media think tank in Florida.

"It's a matter of accountability," Steele said. "We should be very clear as to where certain material comes from because that connects to our independence. And independence is a linchpin principle for journalists."

"We don't want to give viewers, listeners, readers or online users the false impression about who originated the material."

Read the entire article...


Posted by Poynter Institute 11:58 AM
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