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Journalist's Survival Guide, Part II: What to Do When the Ax Falls
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Roy Clark
Roy Peter Clark provides tools for your writing toolbox.
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How to write an upside-down lead

Most leads will be written right-side up, not upside down. In other words, the subject and verb of the main clause will come first: "An early morning tornado ripped through central Florida Thursday..." This structure is so important I made it Tool #1 in the book "Writing Tools": "Begin sentences with subjects and verbs. Make meaning early, then let weaker elements branch to the write."
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I learned this lesson from Dennis Jackson, the great journalism teacher at the University of Delaware. He taught me the power of the right-branching sentence, how meaning flows through a sentence when the subject and verb of the main clause come first.

But for every writing strategy I know, there is a counter-strategy that works some of the time. For suspense, for dramatic effect, for variation, to show off a little, the writer can save the subject and verb until later in the game.

The example in my book comes from Kelley Benham, writing an important story for the St. Petersburg (Fla.) Times, the obituary of Terry Schiavo:

Before the prayer warriors massed outside her window, before gavels pounded in six courts, before the Vatican issued a statement, before the president signed a midnight law and the Supreme Court turned its head, Terri Schiavo was just an ordinary girl, with two overweight cats, an unglamorous job and a typical American life.

That sentence structure, action near the end, was once called a "periodic" sentence, and it has a long history in important literature. Back in the day, many English majors were required to memorize the first 18 lines of "The Canterbury Tales." You can read the original Middle English version (circa 1385) here. Or a translation. Or, better yet, listen to me read the original:

 

In summary, Chaucer tells us that when this happens, when that happens, when this happens, when that happens, and when this happens, then people from all over English like to go on pilgrimages to visit the tomb of Thomas Becket.  And so the journey and the storytelling begin.

This reflection was inspired by a Michael Kruse story in the St. Petersburg Times about the brief life of Jessica Lunsford, a girl kidnapped and murdered by a man whose trial for the crime is about to begin:

Before Feb. 24, 2005, before she was taken from her room in her home in the dark, before she was kept and raped and buried alive in black plastic trash bags, before her name and her face conjured a crime and a law and a cause, she was just Jessie.

This occasional inversion of the norm works well enough that it deserves its own name. Let's call it the upside-down lead. Overuse will turn it into a cliche. But use it as a rare variation, and for the right purpose, and you, too, can join the Kelley Benham/Geoffrey Chaucer/Michael Kruse club.
Posted by Roy Clark at 11:35 PM on Feb. 13, 2007
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Thanks, Linda Thank you, Linda, for your encouraging words. It is always... More.
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