Poynter High - Reporting, Writing & Editing

• Photo teasers were eye grabbers in print. Teasers with illustrations other than photos also attracted readers.
• Location made a difference. Visual and text teasers received the most attention when at the top and top right areas on a broadsheet-styled newspaper page. Teasers with text only received the most attention when at the bottom right of a page. In tabloid-style newspapers, visual teasers at the bottom right of the front page received the most attention.

"In surverys conducted at papers I've redesigned, we found that readers want better navigation -- ways to get them where they want to go. I will continue to encourage people to use visuals with teasers and to use teasers generously to help direct readers through the newspaper. We can maximize the effectiveness of teasers by teasing to great stories and writing the teases in a sharp, snappy way. We can make sure that the content of images accompanying teasers is appropriate and strong."

-- Kelli Polson